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    Question

    Which of the following is the primary benefit of Big Data

    analytics in decision-making?
    A Predictive Insights Correct Answer Incorrect Answer
    B Limited Data Access Correct Answer Incorrect Answer
    C High Latency in Processing Correct Answer Incorrect Answer
    D Use of Structured Data Only Correct Answer Incorrect Answer
    E Increased Human Intervention Correct Answer Incorrect Answer

    Solution

    Big Data analytics leverages large volumes of structured and unstructured data to uncover hidden patterns, trends, and correlations that can provide predictive insights . By analyzing vast datasets, businesses can forecast future trends, behaviors, and outcomes, helping them make more informed decisions.

    • Why It Is Important: Predictive insights are especially valuable in industries like finance, healthcare, and retail, where anticipating future market trends, customer behaviors, and potential risks can significantly impact profitability and operational efficiency.
    • Real-World Example: In retail , Big Data analytics can predict customer purchase behavior based on historical data, enabling personalized marketing campaigns. In healthcare , predictive analytics can forecast patient outcomes, improving the quality of care.
    • Technologies Used: Tools like Hadoop , Spark , and Tableau help businesses collect, process, and analyze big data to extract valuable predictive insights.
    Why Other Options Are Incorrect:
    • Limited Data Access: Big Data enables extensive access to various data sources, both internal and external, allowing companies to make decisions based on comprehensive datasets.
    • High Latency in Processing: Big Data technologies, like Apache Kafka and Hadoop , are designed for fast processing of large datasets, minimizing latency rather than increasing it.
    • Use of Structured Data Only: Big Data analytics often involves the processing of both structured (e.g., databases) and unstructured data (e.g., social media, videos, and text).
    • Increased Human Intervention: One of the main advantages of Big Data analytics is its ability to automate decision-making through machine learning models, reducing the need for human intervention.

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