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    Question

    A retail company is experiencing declining sales despite

    increasing website traffic. Which of the following steps best aligns with a data analyst's responsibility to address this issue?
    A Implementing a new marketing campaign to boost sales. Correct Answer Incorrect Answer
    B Analyzing customer behavior patterns and identifying website usability issues Correct Answer Incorrect Answer
    C Redesigning the website's user interface. Correct Answer Incorrect Answer
    D Recruiting additional sales staff to improve customer service Correct Answer Incorrect Answer
    E Introducing a new product line. Correct Answer Incorrect Answer

    Solution

    A data analyst's core responsibility is to identify actionable insights from data. In this case, analyzing customer behavior (click-through rates, bounce rates, session duration) and identifying website usability issues (such as navigation problems or slow load times) helps pinpoint reasons for declining sales. These insights can guide targeted interventions, such as enhancing user experience or adjusting product placements.

    • Option A : While marketing campaigns are critical, the decision must be backed by data insights, making this option less relevant to an analyst's role.
    • Option C : Redesigning a website is a solution but not part of a data analyst's direct responsibilities. Analysts provide the insights needed to justify such changes.
    • Option D : Recruiting more staff is unrelated to the issue at hand, which is rooted in data patterns, not operational capacity.
    • Option E : Introducing new products is a business decision requiring prior insights from market data, which the analyst must first analyze.

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