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    Question

    Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canada is called ______.

    A trend marketing Correct Answer Incorrect Answer
    B ethnic marketing Correct Answer Incorrect Answer
    C target marketing Correct Answer Incorrect Answer
    D local marketing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Ethnic marketing (sometimes called multicultural marketing) programs are combinations of the marketing mix that reflect the unique attitudes, race or ancestry, communication preferences, and lifestyles of ethnic Canada.

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