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    Question

    Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

    A customer complaints and suggestions. Correct Answer Incorrect Answer
    B technological advancements that can be used to promote their brands. Correct Answer Incorrect Answer
    C new slang terms to create more effective advertisements Correct Answer Incorrect Answer
    D recruiting prospective employees Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A blog is publicly accessible and is a forum for online expression; therefore, companies can see what customers are saying about their brand.

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