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    Question

    A push strategy refers to

    A when a manufacturer advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns. Correct Answer Incorrect Answer
    B when a manufacturer forces a retailer to promote its product by placing national ads in local newspapers. Correct Answer Incorrect Answer
    C when a manufacturer directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask their retailer for the product. Correct Answer Incorrect Answer
    D directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Directing the promotional mix to channel members to gain their cooperation in ordering and stocking a product is called push strategy.

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