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    Question

    A dishwash liquid manufacturing company comes up with

    mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ash mix formula for heavily soiled utensils. The manufacturing is using ______________.
    A product differentiation Correct Answer Incorrect Answer
    B market sectioning Correct Answer Incorrect Answer
    C product targeting Correct Answer Incorrect Answer
    D product segmentation Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Bayer, the maker of Alka-Seltzer, is selling four versions with different features to appeal to different market segments.

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