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    Question

    Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

    A protecting the environment. Correct Answer Incorrect Answer
    B enhancing corporate sales and profits Correct Answer Incorrect Answer
    C following the guidelines of industry-specific codes of ethics. Correct Answer Incorrect Answer
    D fulfilling company objectives. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    There is a difference between outright donations and cause marketing in that cause marketing is directly tied to customer revenues generated by the promotion of a product. The cause marketing promotion should increase product usage or consumption through association with a particular cause.

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