Question

    All of the following might be used in the development phase, except

    A safety testing Correct Answer Incorrect Answer
    B consumer testing Correct Answer Incorrect Answer
    C external solicitation of ideas Correct Answer Incorrect Answer
    D marketing plan development Correct Answer Incorrect Answer

    Solution

    All of the following are items used in the development stage, except for marketing plan  development, which is part of the business analysis. See section on Development for more details.

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