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    Question

    The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:

    A consumer attitudes. Correct Answer Incorrect Answer
    B price Correct Answer Incorrect Answer
    C advertising Correct Answer Incorrect Answer
    D sales Correct Answer Incorrect Answer

    Solution

    The purpose of the market testing stage is to see if consumers will actually buy the product, so sales is the dependent variable of interest.

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