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    Question

    To be effective, customer relationship management

    requires all of the following except:
    A the involvement of managers. Correct Answer Incorrect Answer
    B the commitment of managers. Correct Answer Incorrect Answer
    C the involvement of consumers. Correct Answer Incorrect Answer
    D application of information technology. Correct Answer Incorrect Answer

    Solution

    To be effective, customer relationship management requires the involvement and commitment of managers and employees throughout the organization and the growing application of information technology.

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