Question

    Which type of personal selling presentation is the most consistent with the marketing concept?

    A stimulus-response presentation Correct Answer Incorrect Answer
    B formula selling presentation Correct Answer Incorrect Answer
    C need-satisfaction presentation Correct Answer Incorrect Answer
    D straight rebuy presentation Correct Answer Incorrect Answer

    Solution

    The need-satisfaction presentation emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers. This format, which emphasizes problem solving, is the most consistent with the marketing concept.  

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