📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    One dimension of the retail positioning matrix is value

    added, and the other is:
    A depth of product line. Correct Answer Incorrect Answer
    B relative market share. Correct Answer Incorrect Answer
    C breadth of product line. Correct Answer Incorrect Answer
    D revenue generated. Correct Answer Incorrect Answer

    Solution

    The second dimension is breadth of the product line, the range of products sold through each outlet.

    Practice Next
    ask-question