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    Question

    To be identified as a market segment, its members must:

    A represent a large share of the entire market and have critical buying power. Correct Answer Incorrect Answer
    B have common needs and respond similarly to marketing actions. Correct Answer Incorrect Answer
    C have different needs and have potential for future growth. Correct Answer Incorrect Answer
    D have different needs and respond similarly to market actions Correct Answer Incorrect Answer
    E have common needs and respond differently to marketing actions. Correct Answer Incorrect Answer

    Solution

    An organization develops its segments by aggregating prospective buyers on the basis of common needs and similar response to a marketing action.

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