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    Question

    The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______

    A post purchase behavior Correct Answer Incorrect Answer
    B need recognition Correct Answer Incorrect Answer
    C information search Correct Answer Incorrect Answer
    D Alternative evaluation Correct Answer Incorrect Answer
    E purchase decision Correct Answer Incorrect Answer

    Solution

    The correct answer is D

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