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    Question

    The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as

    A Ethics Correct Answer Incorrect Answer
    B The societal marketing concept Correct Answer Incorrect Answer
    C Customer relationship management Correct Answer Incorrect Answer
    D Macromarketing Correct Answer Incorrect Answer
    E Micromarketing Correct Answer Incorrect Answer

    Solution

    Societal marketing concept is the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being.

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