Question
The type of demand forecasting, which is based on data
from customer surveys is known as _________.Solution
1. Trend projection Here data of past sales is used to project future sales. This is the simplest and most straightforward method of demand forecasting. 2. Market research This is based on data from customer surveys. Time and effort is required to prepare and send out surveys and tabulate data. 3. Sales force composite This method uses the experience of the sales team in a company. Feedback from the sales group is used to forecast customer demand. 4. Delphi method Demand forecasting experts from outside the firm are involved in this method. Several rounds of questionnaires are held which are to be responded anonymously until the group of forecasting experts comes to a consensus. 5. Econometric A mathematical formula is created to predict future customer demand. Here, statistical tools and economic theories are combined to estimate the economic variables and to forecast the intended variables.
A dealer is another more imprecise term for each of the following EXCEPT:
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The type of need which a person is shy to admit is known as ___________.
An international treaty intended to limit trade barriers and promote world trade through the reduction of tariffs is known as the
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The first decision in developing a promotion program is to:
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