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    Question

    When considering buying the latest smartphone, you talk

    to various friends, research extensively online, and demo several products in store. What are you undertaking?
    A Marketing Correct Answer Incorrect Answer
    B Consumer behaviour Correct Answer Incorrect Answer
    C Market research Correct Answer Incorrect Answer
    D Consumer management Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The actions that a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions.

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