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    Question

    limeco sells a bottled water product to those that are health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and ‘caffeine wake-up' to get them through the afternoon. What strategy is limecousing?

    A Dual distribution Correct Answer Incorrect Answer
    B Market differentiation Correct Answer Incorrect Answer
    C Product differentiation Correct Answer Incorrect Answer
    D Market penetration Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Strategy that involves a firm using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different from and better than competing products.

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