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    Question

    When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:

    A is a much more effective means of meeting consumers' individual needs. Correct Answer Incorrect Answer
    B is much more profitable Correct Answer Incorrect Answer
    C creates greater economies of scale (cost savings) in manufacturing costs. Correct Answer Incorrect Answer
    D is a more effective way of meeting organizational objectives. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids the extra cost of developing and producing additional versions of the product, which often entails higher research, engineering, and manufacturing expenses.

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