When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers, Memory foam pillows for back sleepers to avoid neck pain, and fat and soft pillows for tummy sleepers, what is this marketing strategy called?
Product differentiation involves a firm's selling two or more products with different features targeted to different market segments.
Where is India's 'First Ayurvedic Café' opened?
Who is the newly appointed Director General of the Inter-Services Intelligence (ISI) in Pakistan as of September 2024?
Dragonfire” which was seen in the news recently. What is this?
When was the Competition Commission of India (CCI) established by the Central Government?
When was the Montreal Protocol signed with the aim of stopping the production and use of ozone-depleting substances like CFCs?
The government has appointed which IT Company as its strategic partner to revamp the Government e-Marketplace (GeM) with an aim to transform GeM into a ...
Which bank has recently partnered with the Indian Olympic Association (IOA) as the official banking partner for Team India at the Paris Olympics 2024?
Recently India has signed an agreement with which body to digitalize the supply chain of cattle vaccines?
Which New Delhi-based organization received the 2024 UNIATF Award for its contributions to NCD and mental health prevention and control?
Uday Bhatia of Delhi and Mansi Gupta of Haryana have been honored with the 'Diana Memorial Award' on March 14, 2024. This award is given in the field of: