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    Question

    More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?

    A Customer satisfaction Correct Answer Incorrect Answer
    B Warranty reviews Correct Answer Incorrect Answer
    C Recommendations for new products Correct Answer Incorrect Answer
    D Viral comments Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    After buying a product, the consumer compares it with his or her expectations and is either satisfied or dissatisfied. If the consumer is dissatisfied, marketers must decide whether the product was deficient or consumer expectations were too high.

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