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    Question

    The likely final outcome of poor segmentation is?

    A poor targeting and poor positioning Correct Answer Incorrect Answer
    B lowered sales Correct Answer Incorrect Answer
    C poor differentiation and poor production Correct Answer Incorrect Answer
    D poor targeting and poor production Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The likely final outcome of poor segmentation will be a decrease in sales or lowered sales forecasts

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