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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Which quantity has the same dimensional formula as impulse?
Smog is a combination of –
Which of the following is NOT a non-contact force?
A stone of mass 0.08 kg is thrown vertically upwards. Give the direction and magnitude of the net force on the stone during its downward motion. Ignore ...
Which of the following statement is correct?
I. Friction is caused by the irregularities on the two surfaces in contact
II. Friction is a necessary evil
A boy sitting in a train moving with a uniform velocity drops a coin outside. A man standing outside the train will find the trajectory of the coin to ...
What would happen to the weight of a body in a lift moving upward with uniform speed?
Which of the following is used to initiate nuclear fission?
The ozone hole that has been detected lies in the atmosphere above –
Which of the following statement is/are true?
I. The materials which allow heat to pass through them easily are conductors of heat.
I...