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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Which of the following is true about Neo banking in India?
Statement 1: Neo banks are digital-only banks that operate exclusively ...
Under the proposed framework for adoption of an expected loss-based approach for provisioning by banks in India, which of the following is NOT a key req...
Regarding the National Career Service Project, consider the following statements:
1. It is a government-run recruitment agency.
Revaluation reserve are included as Tier II capital at a _______ discount for the purpose of capital adequacy ratio.
According to the Union Budget 2023-24, consider the following statements.
1. Pradhan Mantri PVTG Development Mission will provide PVTG families...
When was SIDBI established?
Prime Minister recently lauded the initiative of ‘Suposhit Maa’ - a scheme to ensure nutritional support to pregnant women. It was launched by ____...
What percentage of the project cost is covered for design projects under MSME-Innovative for Micro Enterprises?
Which of the following is classified as a Special Mention Account (SMA-0) under the revised guidelines?
As per Section 409 of the Companies Act, 2013, the President of the NCLT shall be a person who is or has been a Judge of a High Court for ________.