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    Question

    A product in the introduction stage of the product life cycle should have which of the following marketing objectives?

    A to gain awareness and stimulate trial Correct Answer Incorrect Answer
    B to stress differentiation Correct Answer Incorrect Answer
    C to maintain brand loyalty Correct Answer Incorrect Answer
    D to gain as much distribution as possible Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The marketing objective for a product at the introduction stage is to promote consumer awareness and gain trial—the initial purchase of a product by consumer.

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