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    Question

    When Joe stops at the supermarket to purchase a pack of biscuits and other groceries and is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store, this pipeline is actually a:

    A consumer market. Correct Answer Incorrect Answer
    B marketing intermediary Correct Answer Incorrect Answer
    C marketing channel Correct Answer Incorrect Answer
    D transactional function Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing channels can be compared with a pipeline through which water flows from a source to a terminus. Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer.

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