New Click here to Enroll for SIDBI MSME Expert Class by ex-GM, SBI on Nov 24

    Register

    Question

    You recently searched a brand's website to find information about purchasing a new netbook.

    This is an example of:

    A Personal sources Correct Answer Incorrect Answer
    B Commercial sources Correct Answer Incorrect Answer
    C Public sources Correct Answer Incorrect Answer
    D Experiential sources Correct Answer Incorrect Answer
    E Internet sources Correct Answer Incorrect Answer

    Solution

    The consumer can obtain information from any of several sources: • Personal sources: family, friends, neighbours, acquaintances. • Commercial sources: advertising, salespeople, dealers, packaging, displays. • Public sources: mass media, consumer-rating organizations. • Experiential sources: handling, examining, using the product. You visited the website of the brand, it was not an advertisement, so it is a public source. Mass media includes social media, newspapers, etc.

    Practice Next