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    Question

    A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:

    A Environmental scanning Correct Answer Incorrect Answer
    B Competitive intelligence gathering Correct Answer Incorrect Answer
    C Company protection Correct Answer Incorrect Answer
    D Business modeling Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Companies that fail to engage in environmental scanning do so at their peril and perhaps truncate their future growth.

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