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    Question

    HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:

    A psychographic differences. Correct Answer Incorrect Answer
    B population shifts Correct Answer Incorrect Answer
    C culture and ethnic diversity Correct Answer Incorrect Answer
    D a value consciousness Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The correct answer is C

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