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    Question

    By using social media to focus on unmet customer needs, it enables marketers to focus on:

    A product innovation Correct Answer Incorrect Answer
    B developing products only wanted by a small market group Correct Answer Incorrect Answer
    C tailoring content Correct Answer Incorrect Answer
    D those customers who are the ‘loudest' Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Identifying unmet customer needs enables marketers to focus on product innovation, improvement, and enhancements.

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