Question

A local coffee shop conducts a survey of area residents

Q: A local coffee shop conducts a survey of area residents who enter each one of the coffee shops in th

Whilestudentswillthinkofselectingoptionformedprospectivebuyersintogroupsinthisscenariothelocalcoffeeshopisonlyjustinitiatingtheprocessandfirstrecognizedtheneedofprospectivecustomers

who enter each one of the coffee shops in the area and learns that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?

A Recognized a need.

B Formed prospective buyers into groups

C Created product groupings

D Estimated size of the overall market.

E none of these

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Question

A local coffee shop conducts a survey of area residents

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