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    Question

    Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:

    A dysfunctional competition Correct Answer Incorrect Answer
    B mixed-line merchandising Correct Answer Incorrect Answer
    C multi-product marketing Correct Answer Incorrect Answer
    D intertype competition Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Intertype competition is competition between dissimilar types of retail outlets that carry some of the same kind of merchandise.

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