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    Question

    The goal of a SWOT analysis is

    to:
    A identify those critical factors that can have a major effect on the firm Correct Answer Incorrect Answer
    B keep top management placated Correct Answer Incorrect Answer
    C discover areas for diversified investment outside the firm's marketing areas. Correct Answer Incorrect Answer
    D develop new products for new market segments. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    SWOT analysis refers to a simple, effective technique to appraise problems and opportunities as a first step toward developing marketing objectives and goals.

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