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    Question

    Consumers have more difficulty evaluating services than they do products; the difficulty results from the:

    A intangibility of services Correct Answer Incorrect Answer
    B incongruity of services Correct Answer Incorrect Answer
    C inseparability of services from consumers Correct Answer Incorrect Answer
    D inflexibility of services Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Services have few concrete attributes that can be inspected and few standardized specifications that can be compared across alternatives.

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