The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences and to maximize the promotional budget and impact of the communications is known as integrated marketing communications.
Which of the following statements is correct about the Electoral Bond Scheme?
Who launched the initiative of screening and putting 75 million people with hypertension and diabetes on Standard Care by 2025?
National Programme for Education of Girls at Elementary Level (NPEGEL) is being implemented under the umbrella of which of the following Initiatives?
Consider the following statements regarding ‘ Atal Mission for Urban Rejuvenation and Urban Transformation (AMRUT)’:
I. This mission is assoc...
Which rocket was successfully launched by Europe after a four-year delay?
A monetary penalty of ______ has been imposed on Standard Chartered Bank-India for non-compliance with certain provisions of the 'Reserve Bank of India ...
Which private sector bank has launches 7th edition of knowledge summit 'Evolve' for MSMEs with sub-themes such as 'Digitalisation to Building Indian SME...
The NITI Aayog has released the TCRM framework, an assessment tool that will allow stakeholders to jointly assess projects at the technology readiness l...
Who became the Head of the Scottish Parliament after winning the SNP elections held in February and March 2023, making history as the youngest Muslim to...
With which IIT did the Indian Railways sign a MoU in December 2015, for setting up Centers for Railway Research?