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    Question

    The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as:

    A media convergence. Correct Answer Incorrect Answer
    B niche marketing Correct Answer Incorrect Answer
    C integrated marketing communications (IMC) Correct Answer Incorrect Answer
    D marketing management Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences and to maximize the promotional budget and impact of the communications is known as integrated marketing communications.

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