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    Question

    Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with sugar and caffeine is an example of:

    A Aggregation marketing Correct Answer Incorrect Answer
    B Market segmentation Correct Answer Incorrect Answer
    C Market clustering Correct Answer Incorrect Answer
    D Profiling Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Market segmentation is the terms for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.

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