Question

    Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring from several consumer electronics salespeople and looking up at various laptop companies websites. He is engaging in:

    A problem recognition Correct Answer Incorrect Answer
    B information search Correct Answer Incorrect Answer
    C Post purchase behaviour Correct Answer Incorrect Answer
    D a purchase task Correct Answer Incorrect Answer
    E evaluation of alternatives Correct Answer Incorrect Answer

    Solution

    While making a purchase, consumer passes through five stages: need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behaviour.

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