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    Question

    An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of _____ advertising.

    A reinforcement Correct Answer Incorrect Answer
    B comparative Correct Answer Incorrect Answer
    C persuasive Correct Answer Incorrect Answer
    D informative Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Comparative advertisements are competitive advertisements that show the relative strength of one brand over another.

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