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    Question

    Competitive product and brand advertising is typically used to:

    A inform the target market. Correct Answer Incorrect Answer
    B identify the target market. Correct Answer Incorrect Answer
    C persuade the target market Correct Answer Incorrect Answer
    D reinforce previous knowledge. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Competitive ads aim to persuade consumers of the advantages of one brand (or product) versus another, which is an evaluative process.

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