Question

    At the beginning of the college session, ABC pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for vaccination. ABC was using _____ advertising.

    A pioneering Correct Answer Incorrect Answer
    B competitive Correct Answer Incorrect Answer
    C advocacy Correct Answer Incorrect Answer
    D reminder Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The purpose of advocacy advertising is to state the position of a company on an issue.

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