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    Question

    HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to

    A psychographic differences. Correct Answer Incorrect Answer
    B population shifts Correct Answer Incorrect Answer
    C racial and ethnic diversity Correct Answer Incorrect Answer
    D a value consciousness. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Many companies are developing multicultural marketing programs, which are combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.

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