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    Question

    All of the following are described as best practices for companies using social media as part of their strategy, except:

    A mindfulness of consumer privacy Correct Answer Incorrect Answer
    B targeted communications to the audience Correct Answer Incorrect Answer
    C engaging, interactive, and entertaining Correct Answer Incorrect Answer
    D stifling negative comments Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The best practices involving social media identified by marketers in the recent study discussed above suggests that companies must be mindful of consumer privacy and offer an easy opt- out process. It also means ensuring that communications are targeted and relevant to the audience. Best practices also include being more engaging, interactive, and entertaining; ensuring that the platforms used are user-friendly; offering clear and compelling messaging; and making sure that the social media strategy is consistent and integrated with the organization's overall marketing strategy.

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