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    Question

    Which of the following statements demonstrates the formation of a segment based on family size?

    A Cornitos makes spicier nacho cheese sauce for its distributors in Jaipur than it does in Delhi Correct Answer Incorrect Answer
    B IFB built a smaller microwave oven to hang under kitchen cabinets. Correct Answer Incorrect Answer
    C Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners Correct Answer Incorrect Answer
    D A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Family size is a demographic customer characteristic. Because smaller households have smaller kitchens, IFB downsized its microwave oven, and restyled it to hang under cabinets.

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