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    Question

    All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:

    A identify the target audience. Correct Answer Incorrect Answer
    B specify the advertising objectives. Correct Answer Incorrect Answer
    C set the advertising budget. Correct Answer Incorrect Answer
    D pretest the advertising. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The correct answer is A

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