New SIDBI Grade A New Batch Starts on Nov 18

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    Question

    jimmy does some research on the internet to see if there are any trends he can identify to undestand the slumping sales of his company's sail boats.He then talks to several other people in the industry to get their opinions. Jimy is conducting____ research.

    A secondary Correct Answer Incorrect Answer
    B preliminary Correct Answer Incorrect Answer
    C exploratory Correct Answer Incorrect Answer
    D causal Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Exploratory research is preliminary research conducted to clarify the scope and nature of the marketing problem.

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