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    Question

    A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

    A negotiated cost. Correct Answer Incorrect Answer
    B cost per thousand. Correct Answer Incorrect Answer
    C cost per action. Correct Answer Incorrect Answer
    D cost per click. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The cost per thousand (CPM) measure ties to the number of times the ad loads and a user might see it—but not whether the user has actually reacted to it. See Figure 20.4.

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