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    Question

    Consumer-generated online marketing efforts to negatively promote brands and companies for which they are non-fans are known as ___________.

    A e-marketing Correct Answer Incorrect Answer
    B interactive marketing Correct Answer Incorrect Answer
    C customer relationship management Correct Answer Incorrect Answer
    D social media marketing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Social media marketing involves consumer-generated online-marketing efforts to promote brands and companies for which they are fans (or conversely, negatively promoting brands and companies for which they are non-fans), and the use by marketers of online tools and platforms to promote their brands or organizations.

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