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    Question

    When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?

    A most expensive because of interviewer's time and travel expenses Correct Answer Incorrect Answer
    B greatest ability to probe and ask complex questions Correct Answer Incorrect Answer
    C greatest opportunity for interviewer bias Correct Answer Incorrect Answer
    D greatest difficulty in establishing rapport with the respondent Correct Answer Incorrect Answer
    E none Correct Answer Incorrect Answer

    Solution

    Personal interviews allow greater opportunity to establish rapport with the respondent than either mail or telephone.

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