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    Question

    Marketing research attempts to identify and define both marketing _____ and _______.

    A weaknesses; threats Correct Answer Incorrect Answer
    B strategies; programs Correct Answer Incorrect Answer
    C problems; opportunities Correct Answer Incorrect Answer
    D segments; target markets Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities.

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