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    Question

    L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?

    A motivation Correct Answer Incorrect Answer
    B learning Correct Answer Incorrect Answer
    C perception Correct Answer Incorrect Answer
    D antecedent states Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The slogan suggested that using L'Oreal products could satisfy an individual's need for self- fulfillment.

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