New 55% Off on All Courses - Enroll Now! Click Here

    Question

    L'Oreal's former advertising theme, "Because you're

    worth it" relied on which of the psychological influences on behaviour?
    A motivation Correct Answer Incorrect Answer
    B learning Correct Answer Incorrect Answer
    C perception Correct Answer Incorrect Answer
    D antecedent states Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The slogan suggested that using L'Oreal products could satisfy an individual's need for self- fulfillment.

    Practice Next