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    Question

    The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, until he realizes that the Manager is referring to a(n) ______ for Pepsi One.

    A marketing plan. Correct Answer Incorrect Answer
    B 4Ps assessment. Correct Answer Incorrect Answer
    C social media plan. Correct Answer Incorrect Answer
    D SWOT analysis Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The strategic marketing process is so central to the activities of most organizations that they formalize it as a marketing plan, which is a road map for the marketing activities of an organization for a specified future period of time, such as one year or five years.

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